Attentive! This is what is coming strongly in 2024

Digital marketing changes at the speed of light. And if you don’t act together, you will be excluded. Place. This 2024 is going to be brutal for those who know what to do and how to do it. If you want to not only be updated but also succeed in this world, read on. Here I tell you what is happening and how you can take advantage of it for your business or your career.

1. Personalization to the Beast: Talk Directly to Your Customers

1.1. Customize it or die trying

Look, customization is not an option; It is mandatory. People want to feel like you’re talking to them, not to a crowd. And when I say personalize I mean do it right, not just put someone’s name in an email and be done with it. I mean cut to the chase, understand your audience, and give them exactly what they want before they know they want it.

Example: Spotify It makes personalized lists for you every week. This is what you have to achieve: give your customers exactly what they need, without them asking for it.

Techniques that work:

• CRM: Use tools like HubSpot to segment your audience.
• Behavior analysis: Leverage Google Analytics to understand what your people want.
• Automation: Set up self-moving campaigns with ActiveCampaign.

Requirements to start here:

• Know how to use CRM: Learn to use tools to avoid losing any of your clients’ data.
• Analyze what matters: Don’t let the numbers make you dizzy, learn to read useful data.
• Master Automation: If you don’t automate, the competition devours you.

Real tips to get you into this:

• Take courses: Check out Coursera and LinkedIn Learning to learn how to use these tools.
• Trial and error: Do your tests, launch a campaign and adjust it.
• Create something of your own: Open a blog, an online store, something where you can practice.

2. Artificial intelligence: either you get on the train or it steps on you

2.1. The robots are not coming, they are already here

Artificial intelligence is not science fiction; It’s reality. Chatbots are everywhere, and if you use them correctly, they can take a lot of work away from you and keep your customers happy.

Example: H&M It has a chatbot that helps you find what you are looking for on its website. It runs 24/7 and never gets tired. You can do the same.

Techniques to implement it:

• Create your own chatbot: Tools like Dialogflow make your life easier.
• Automate responses: Give your customer service team a break with Sprout Social.
• Optimize everything: Make your recommendations more accurate by using AI like Amazon’s.

What you need to know:

• AI Basics: You don’t need to be an engineer, but you do need to understand how it works.
• Programming languages: With a little Python you can defend yourself.
• UX/UI Design: Don’t let your robot be a soulless robot; give it personality.

Methods to get started now:

• AI Courses: Go to Udacity or edX and get started.
• Create a bot for yourself: Use Dialogflow to create something simple and scalable.
• Connect with others: Join AI forums and communities to learn faster.

3. Interactive content: Give people something to play with

3.1. Stop writing boring blogs

Content is king, but boring content is dead. In 2024, interactive will be king. If you can’t get your audience to participate, you’re doing it wrong.

Example: red bull It is not limited to normal videos; They use 360 ​​degrees and virtual reality. You can too.

How to do it:

• Create engaging content: Use Ceros or ThingLink to create interactive infographics and videos.
• Move it through networks: Upload everything to Instagram Stories, LinkedIn, wherever your people are.
• Measure and adjust: With BuzzSumo or Google Analytics you will know what is going well and what is not.

What do you need:

• Creativity without fear: Think outside the box.
• Technical knowledge: Learn how to use design software.
• Measurement capacity: You don’t just believe; continually improves.

Tips to do it here:

• Practice and experiment: Use Canva and other programs to create visually appealing things.
• Learn fast: Watch tutorials on YouTube, read blogs, and sign up for courses.
• Create a portfolio: If you don’t have experience, create personal projects.

4. Social Networks: The Era of Microinfluencers

4.1. Influence is no longer just for celebrities

Micro-influencers are changing the rules of the game. You don’t need to hire a superstar; Small influencers give you more authenticity and results.

Example: brighter We work with real micro-influencers, people who already love the brand and transmit it without it seeming like advertising.

How to do it:

• Find the right ones: Use BuzzSumo to find micro-influencers who are perfect for you.
• Take care of the relationship: Make them feel valued with tools like Traackr.
• Measure success: Discount codes and tracking links will tell you if you’re doing well.

What you need to master:

• Be a networking crack: Connecting with influential people is key.
• Measure ROI well: Likes are not enough; you must translate that into sales.
• Understanding networks: Stay up to date with the latest Instagram and TikTok trends.

Tricks to enter here:

• Build your brand: Create a networking profile that shows what you can do.
• Run small campaigns: Collaborate with micro-influencers and test what works.
• Stay informed: Read blogs and follow experts to stay up to date.

5. Data-Driven Marketing: Use Data, Not Assumptions

5.1. There is no such thing as luck: it’s all in the numbers

If you make decisions based on intuition, you are lost. Data is your best friend and 2024 is the year you should listen to it.

Example: Coca-cola releases flavors based on what the data says, not hunches.

How to take advantage of it:

• Collect data everywhere: Google Analytics and Mixpanel will give you everything you need to know.
• Predict the future: With tools like IBM Watson, you can anticipate what’s coming.
• Optimize non-stop: Adjust your campaigns in real time based on what the data says.

What to learn to work here:

• Data science: A little statistics never hurts.
• Advanced analysis: If you don’t know how to use tools like Mixpanel, you’re out.
• Data-driven decisions: Forget intuition, numbers rule here.

Tips to get started on this:

• Take courses: DataCamp or Coursera are good places to start.
• Experience: Play with data sets and learn how to analyze them.
• Participate in hackathons: Join the data science challenges and test yourself.

6. Omnichannel marketing: a consistent experience or nothing

6.1. Synchronize all losing customers

Omnichannel marketing is the only way to keep your customers happy. You need everything to flow, no matter where you are contacted from.

Example: Nike has achieved perfect integration between its app, website and physical stores. This is what you have to replicate.

Do:

• Sync your channels: Hootsuite and Sprinklr are tools that will help you.
• Optimize the experience: Centralize everything with Zendesk.
• Analyze the customer journey: Adobe Analytics gives you a complete view.

What you should know:

• Omnichannel CRM: Master the CRM so everything works together.
• Systems integration: If you don’t know how to connect different platforms, you’re going wrong.
• Customer Service: Everything you do should improve their experience.

Methods to work in omnichannel:

• Entrénate: Learn how to use omnichannel tools.
• Constantly evaluate: Review every point of contact with your customers.
• Create complete projects: Launch campaigns that involve multiple channels and measure the impact.

Conclusion: Be the one who knows, not the one who follows

Digital marketing is a field that waits for no one. You have to always be learning, trying new things and, above all, adapting quickly. The trends for 2024 are clear: personalization, artificial intelligence, interactive content, micro-influencers, data and omnichannel. If you train well and practice with real projects, you will not only be able to work on this, but you will be able to stand out.

How to get into digital marketing without wasting time

1. Study: Take online courses that teach you what matters.
2. Practice: Work on real projects, whether personal or those of friends.
3. Get certified: Don’t underestimate the power of a good certificate in Google Ads or SEO.
4. Get noticed: Participate in digital marketing communities, connect with others and learn from the best.
5. Stay updated: Read, listen and learn from what’s happening in digital marketing every day.

Digital marketing is a constantly evolving field. If you are one of those who likes to learn, experiment and advance, this is your place.